Privacy Policy


Casual Carats, LLC and its respective parent companies and/or subsidiaries as applicable (collectively “Casual Carats”) values its customers and respects their privacy. This Privacy Policy describes the types of information that we collect from and about you when you visit our website (, visit one of our retail locations or otherwise contact us, as well as how we may use, share, and disclose that information. Your use of the website or your visit to or purchase from one of our retail locations signifies your assent to this Privacy Policy. For residents from the European Economic Area, Casual Carats is the data controller responsible for your personal data.

Notice of Collection of Personal Information:

Casual Carats collects personal information as described below under “Information We Collect” for the business and commercial purposes described below under “Information Use”. We describe our disclosures, including why and to whom we make them, below under “Information Disclosure”. California residents can find out more information about their privacy rights below under “California Residents”.


  1. Information We Collect
  2. Information Use
  3. Information Disclosure
  4. Preferred Providers
  5. Our Commitment to Data Security
  6. Our Commitment to Children’s Privacy
  7. European Residents
  8. California Residents
  9. How to Contact Us
  10. Revisions to This Policy


Information You Provide
Casual Carats collects information from you when you choose to provide it to us, such as when you make a purchase; create an account; sign up for our email list, text messages or other communications from us; provide a product review or rating; use the virtual try on feature; or otherwise contact us. The information we collect may include your name, billing and shipping address(es), email address, payment card information, phone number, birthdate, account user name and password, visual information, and product rating or review. If you refuse to provide requested information (whether or not required), you may not be able to take full advantage of certain in-store services, the website or its features, or other offerings.

You may also provide us with certain information in connection with specific transactions:

  • Make a Purchase: Through the website and at any of our retail locations, you will be able to purchase Casual Carats products. We may ask for your name, billing and shipping address(es), telephone number, email address, and payment card information in order to process and confirm your order and ship your item(s) to you.
  • Create an Account1 Through the website, you may create an account with Casual Carats, which can make the shopping process faster and easier. Casual Carats will store the following information in your account, should you choose to provide it to us: your name, billing and shipping address(es), email address, phone number, birthdate, and other preferences. Casual Carats may also store your credit card information should you chose to enable this feature. To establish an account, you will need to create a user name and a password that will allow access to the account, where you can add, delete, or change the information you have provided. If you elect to use a public computer to access your account, please remember to log out at the conclusion of your session.
  • Ratings and Reviews: Through the website, you may provide a public rating or review of a product you purchased. You may be required to provide your email address or phone number when you provide a public rating or review. We will not publish your email address or phone number, but please remember that any information you may disclose in these public areas of the website becomes public information. As a result, please exercise caution when disclosing personal information in these public areas.

Customer Service: If you engage with our Customer Service center by phone at 1-866-677-7023 or by email at service@, you may be asked for information such as your name, email address, billing and shipping address(es), telephone number, and order number (if you have made a purchase). We use this information to assist you and address your needs.

Information Automatically Or Passively Collected
We may use cookies, pixel tags, or other technologies to automatically or passively collect certain information for online and offline marketing purposes when you use this website or interact with our emails and online advertisements.

  • Cookies: Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and used to collect information about your activities on the website. These cookies provide statistical data that helps us to improve our website and deliver better and more customized services.
  • Pixel Tags: Pixel tags are tiny graphic images that help us analyze customer online behavior and measure the effectiveness of our website and advertising.

For example, we may automatically collect information such as your IP address, operating system, browser type, and other technical information about your computer or device. We also may collect information about your use of the website, including the identity of the website that referred you to our website; the pages you view; the features you use; the links you click; the date and time you access the website; whether you receive, open, forward, or click-through emails and advertisements; and other usage data.

We also work with third-party business partners (“Preferred Providers”) that use tracking technologies to deliver advertisements on our behalf both online and offline. These companies may collect information about your visits to our website and your interaction with our advertising and other communications.

We use Google Analytics to collect information from you when you interact with our website and advertisements, including Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. This information is collected through the use of first party cookies, third party cookies, and pixel tags, and may be shared with Google. If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at

Tracking Options and California Do Not Track Disclosures.
Cookie and pixels enable more customized advertising and a customized experience on the website. To understand your choices for controlling your cookies and pixels, please review the information below:

  • To learn more about the cookies in use on our website and to exercise your preferences for the website, use our cookie preference tool found by clicking "Manage Cookie Preferences" in our website footer.
  • To learn more about interest-based advertising, and to opt out of such collection and use for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit
  • To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit
  • To opt out of the use of your mobile device ID for targeted advertising, please see
  • On your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising.

When you opt out through one of these websites, an “opt-out” cookie is stored in your web browser indicating that you do not want to receive targeted advertisements. If you delete cookies generally through your web browser, you will need to opt out again. Even if you opt out, you still may receive advertising from us that is not customized based on your service or usage information, or advertising from other third parties if they are not a DAA or NAI participating company.

You may also set your browser to limit the tracking described above, or to refuse cookies, as well as remove cookies from your hard drive, but by doing so, you may not be able to take full advantage of all of our offerings. Check the “Help” menu of your browser or operating system to learn how to change your tracking settings or cookie preferences. Note that our systems may not recognize Do Not Track headers or requests from some or all browsers.

Combination Of Information
We may combine the information we receive from and about you, including information you provide to us online or at one of our retail locations and information we automatically or passively collect, to improve our website, to personalize your in-store and online shopping experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.

We may use the information we collect from and about you for various purposes, such as to provide services, process transactions, improve customer experience and engagement, and develop the website. We will have a lawful basis for processing your information if:

  • We need to process your information to provide you with products or service you have requested or to enter into an agreement with you;
  • You have consented to such processing;
  • We have a legitimate interest for processing your data, like analytics, fraud prevention, improving the website and our business, and direct marketing; and/or
  • We are legally required to process it.

We may use the information we collect from and about you for business purposes including but not limited to the following:

  • Provide services and communicate with website and/or store visitors;
  • Process transactions;
  • Respond to your inquiries;
  • Contact you when necessary;
  • Prevent and detect fraud and abuse; and/or
  • As described to you at the point of collection.

We may also use the information we collect from and about you for commercial purposes including but not limited to the following:

  • Improve our website and your customer shopping experience; and/or
  • Communicate with you by phone, text, email and/or direct mail about our products, services, and promotions.

We may store this information for as long as is reasonably necessary to accomplish these tasks, unless the law permits or requires a longer period. For example, if you create an account, we may store any information associated with your account even after cancellation of your account. If you make a purchase, we will store any personal information associated with that purchase for as long as necessary to fulfill the order and process any returns.

We may disclose the information we collect from and about you, including your personal information, (1) to our Preferred Providers, if the disclosure will enable them to perform a business, commercial, professional and/or technical support function for us; (2) as necessary if we believe that there has been a violation of our rights or the rights of any third party; (3) to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (4) as described to you at the point of collection.

Casual Carats may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use the information provided through the website in a manner that is consistent with this Privacy Policy.

We may contract with Preferred Providers to perform functions related to the website and our business. Such Preferred Providers will have access to the information collected as necessary to perform their business, commercial, professional and/or technical functions for Casual Carats.

Casual Carats goes to great lengths to keep financial information private and safe, and we take certain physical, electronic, and administrative steps to maintain the security and accuracy of all the information we collect from and about our customers and consumers. While we will use every reasonable means to help ensure the security and integrity of our network and systems, we cannot guarantee our security measures.

Protecting children’s privacy is important to us. We do not direct the website to, nor do we knowingly, collect any information from children under the age of thirteen (13).

Residents of the European Economic Area have the following rights with respect to the personal information collected from and about you on the website:

  • The right to request access to such personal information;
  • The right to amend, delete, and/or restrict the processing of such personal information;
  • In some instances, the right to object to the processing of such personal information;
  • In some instances, the right to request that we export, in a structured, commonly used, machine readable, and interoperable format, and transmit to another controller, such personal information; and
  • The right to withdraw, at any time, any consent to the processing of such personal information.

To exercise these rights, please contact us at privacy@ and, as a reminder, you may always log in to your account and amend the information you provided to establish your account. You also have the right to submit feedback to the applicable supervisory authority in your jurisdiction of residence.

We may transfer your personal information to locations outside of the European Economic Area, including the United States. When we do, we use Standard Contractual Clauses, and some of our Preferred Providers may rely on Standard Contractual Clauses or Binding Corporate Rules to help ensure we and our Preferred Providers respect your privacy rights and protect the transfer of your personal information to the United States, where it will be processed and stored.

California residents may take advantage of the following rights under the California Consumer Privacy Act (CCPA)2:

  • You may request, up to two times each year, that we disclose to you the personal information that we collect, use, disclose, and/or sell.
  • You may request that we delete any personal information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation. You or your authorized representative can make a CCPA request for disclosure or deletion by clicking here.
  • You may request to opt out of the “sale” of your personal information by clicking (or asking your authorized representative to click) on the Do Not Sell My Personal Information link in our website footer or by clicking here. If you would only like to opt out of the “sale” of personal information via cookies and pixel technologies, please use the "Manage Cookie Preferences" link in our website footer. When you opt out, you will still receive cookies, pixels, or other technologies that are not deemed to “sell” personal information. You may still see some tailored advertising based on information third parties may have previously collected, unless you opt out of all interest based advertising (as described above in this Privacy Policy in the paragraph titled "Tracking Options and California Do Not Track Disclosures"). Your request may not persist if you clear your cookies, switch devices, or switch browsers.

Alternatively, to take advantage of any of these rights, you may contact us by phone at 1-866-677-7023.

In each case, we may need to request additional information from you or your authorized representative for verification purposes. We value your privacy and will not discriminate in response to your exercise of your privacy rights. We will respond to your request within the timeframe required by the CCPA, after proper verification, unless we need additional time, in which case we will let you know.

For purposes of compliance with the CCPA, in addition to the further details as described throughout this Privacy Policy, we make the following disclosures:

  • We collect the following categories of personal information: Identifiers/Contact Information, characteristics of protected classifications under California or federal law, payment card information associated with you, commercial information, Internet or other electronic network activity information, visual information, and inferences drawn from the above.
  • The sources of personal information are: the consumer, analytics tools, advertising networks, social networks, and data brokers.
  • The business or commercial purposes of collecting personal information are described above under "Information Use".
  • We may, under the CCPA’s definition of “sale”, be deemed to sell the following categories of personal information: Identifiers/Contact Information, Internet or other electronic network activity information, and inferences drawn from the above. We may “sell” each category to advertising networks, data analytics providers, and social networks. We do not knowingly sell personal information of minors under 16 years of age. The business or commercial purpose of “selling” personal information is for these third parties to perform services on our behalf, like marketing and advertising.
  • We disclose the following categories of personal information for a business purpose: Identifiers/Contact Information, characteristics of protected classifications under California or federal law, payment card information associated with you, commercial information, Internet or other electronic network activity information, visual information, and inferences drawn from the above. We describe our disclosures, including why and to whom we make them, above under "Information Disclosure".

If you have any questions about this Privacy Policy or the practices described above, please contact us at service@

We reserve the right to revise this Privacy Policy at any time. When we do, we will post any changes on this website. You can tell if the Policy has changed by checking the “Last Revision” date that appears at the top of the Policy. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

  1. For purchases made by customers located outside of the U.S., Casual Carats uses a third-party provider called Borderfree to service these purchases. An international customer may create an account with Borderfree and provide payment information using their payment gateway. Use of Borderfree is subject to the Borderfree Privacy Policy. You can find Borderfree’s Privacy Policy here:
  2. For a brief overview of the CCPA, please see our CCPA Frequently Asked Questions found here.